Jo-Liza was established by the late Severina (Viring) de Asis in 1972 offering rare antiques and one-of-a-kind items she had bought from her travels abroad. With her distinctive taste and eye for quality, she became known as “Asia’s Queen of Antiques” and was able to build a retailing empire. True to her legacy as one of the pioneers in the furniture trade, she started manufacturing Venetian style mirrors and furniture which she exported in the United States and Europe.
Continuing her legacy, her daughter, Liza opened Jo-Liza International in Los Angeles in 1991. She continues to manufacture her mother’s original designs of Venetian style mirrors and home accessories. Her inspirations come from her early travels with her mother in Europe and the United States exposing her to rare finds and different cultures. She incorporated her mother’s traditional designs with a touch of modern twist to keep up with the latest trends.
Today, Liza is relaunching her latest line of furniture and home accessories inspired by organic materials to convey the essence of earth, sea, and fire.
She was chosen as one of the “BEST of the BEST” by the New York Metro chapter of ASID (American Society of Interior Designers) February 2014.